In traditional product development, small volumes ranging from 10ml to 30ml have primarily been categorized as the domain of "samples " or "single-use" items.
However, as consumer lifestyles become increasingly diverse, a new demand has emerged: a full-sized bottle is often too much, yet a single-use sachet feels insufficient.
In this article, we introduce the potential of "Attractive Mini Pouches"—utilizing small spout pouches as a strategic packaging solution to fill this "niche need" and enhance brand value.
Shifting from Samples to "Trial Products"
In the past, small pouches were generally perceived as items that were "given away for free" or "used only while traveling."
Today, however, expectations for these small packages have evolved from simple "low-cost trials" to "high-quality experiences."
Consider high-performance serums or hair oils made with rare ingredients.
For users who want to "use a product for a full week to truly feel the results," the mini spout pouch is the perfect solution.
It allows the brand to maintain the same worldview as the full-sized product even in a small volume.
The look and color of the cap, the satisfying "click" when opening it, the design and texture of the pouch, and even how it looks sitting on a vanity—all of these elements are part of the brand experience.
By investing in high-quality packaging to show that "even though it’s small, it’s a high-quality product," you can evolve a simple sample into a gateway for a "favorite product."
Furthermore, small spout pouches (roughly 30ml to 100ml) can meet various demands as standalone products in their own right:
For Example・・・
- Intensive "Seasonal" Care
"I only want to use it when my skin is acting up" or "I want extra hydration just during winter."
For these specific, situational needs, a one-season, "use-up" mini size is highly appreciated. - Minimalism as a "Gift"
Perfect as a casual "petite gift" that doesn't feel overwhelming.
"Discovery Sets" featuring multiple scents also provide the customer with the joy of choosing.
Mini pouches hold great potential across a variety of applications.
To support these needs, we offer a wide range of options, including φ5, φ8.7, and φ10 diameters with various cap and hinge-cap designs.

Mini Pouch Sets Designed for Gifting
The "Design" Balance: Proportions of Small Pouches and Caps
When attempting to create a small pouch, many developers face a common challenge: proportions.
If a standard spout (such as one with a 16mm diameter) is attached to a small pouch, the cap becomes overly dominant and bulky, often resulting in an awkward, unbalanced appearance.
To solve this, we propose our "AS8.7 Spout Series" (8.7mm internal diameter) and the AS5 Spout Series.
These smaller spouts and caps harmonize perfectly with the inherent "cuteness" of mini pouches.
By achieving the right aesthetic balance, they overturn the common perception that spout pouches look "cheap," transforming them into sophisticated, premium packaging.

"Captivating" Through Detail: Ingenuity in Design
The appeal of ASKA Company’s spout pouches goes beyond mere functionality.
We are deeply committed to "design aesthetics" as a means of expressing a brand’s unique identity.
For example, our AS8.7 Cap moves away from the common knurled (serrated) texture. Instead, it features a polygonal shape designed for visual elegance and a striking, stand-out beauty.
Furthermore, with our larger caps like the AS5 Oval Cap and AS8.7 Oval Cap, we propose an inverted (top-down) usage format—a rarity for spout pouches.
This allows for even more creative freedom, such as experimenting with elongated or rounded pouch shapes.
Though the pouches are small, our meticulous attention to fine detail allows for a wide range of brand impressions and styling possibilities.

Polygonal Design Caps

Functional Caps Tailored to Your Application
Added Value through Environmental Sustainability
Spout pouches are eco-friendly packaging solutions.
By switching from traditional mini bottles (molded containers) to spout pouches, the amount of plastic used can be significantly reduced. Furthermore, once the contents are finished, the pouch naturally flattens for disposal, contributing to waste volume reduction.
"Providing exactly what is needed in a package with a low environmental impact."
This commitment serves as a sincere message of corporate integrity to modern consumers, ultimately enhancing the overall value of your brand.

Caps Designed for Environmentally Conscious Use
Small Package, Big Strategy
Rather than thinking, "It’s just a sample, so keep it cheap," we believe that "Because it’s the first touchpoint with the customer, we must provide the best possible experience."
Our goal is to meet the "niche needs of daily life"—those gaps that a full-sized bottle cannot fill—with the optimal size and functionality.
Aska Company offers a variety of small spout pouches, including our AS5 and AS8.7 series.
A small spout pouch is not merely the "downsizing" of a container. It is a strategic tool that can redefine a product’s value and carve out entirely new markets.
"It may be mini in size, but it is grand in potential." We invite you to explore the vast possibilities held within these small packages.
